“I was amazed and excited to see the splendid location, the “silver red carpet” sparkling like Polvere di Sogni, the photographers and journalists that made the guests feel centre stage. I felt honoured by the presence of institutions and other businesses with whom we share a vision for a better society.” This was the first reaction of Chiara Carli, female icon of Pesavento Art Expressions, describing the event at Villa Cordellina in Montecchio Maggiore on September 8th. It was indeed a memorable occasion, with new collections on the catwalk, influencers and bloggers wearing glittering Pesavento jewellery, fans sharing in the #MyPesavento community, rewards for promising young talents, and much more besides. A real whirlwind of emotions.
Pesavento Talent 2019 was an evening of true brilliance. The sort of talent that includes creativity, feelings, and a sensitive approach to people and the planet. As Chiara Carli said: “We chose to dedicate the evening to young people who embody the values of study, talent and enthusiasm. These are men and women who carry on the family business, who make the effort to explore innovation and technology, who choose to promote their local area, and who show that they care about their community and social issues. We should also like to mention the Women of Value, to whom we have awarded special recognition because their commitment makes them an example to us all.”
Chiara confided that one of her favourite moments was the jewellery parade. “The presentation of new creations is always a very exciting moment, designed to both astonish and attract. And it was great to see the audience experiencing the same emotions that give me the creative energy to promote the style and beauty of every woman who loves and wears Pesavento jewellery.” We saw some beautiful international models on the catwalk, wearing the new DNA Fly collection with its ultramodern design: a cascade of chains that caress the skin and give it a special lustre.
The jewellers attending Pesavento Talent 2019 also noted and admired the beauty of these new designs. “We presented our latest trends to our guest jewellers and told them about the new additions they will soon be able to showcase in store, attracting more women to the Pesavento dream.” Chiara explained how the new generation of jewellers brings added value to the sector and how they deserve the sort of recognition conferred at Pesavento Talent 2019. “It is vital to have an innovative approach. Customers are more clued up nowadays, they know what they want and exchange news through social media. So, our sector must keep up with the times in its jewellery designs, and in its capacity to communicate online and with its followers.”
The success of these great Pesavento events confirms the strength of the brand to jewellers: a brand that inspires those special feelings that are the ‘Pesavento dream’, and which is increasingly becoming a reference point in the luxury market. “When you work well together, the results are amazing. I can count on wonderful people like Manuela, who has worked tirelessly with our team of dedicated jewellers to made Italy the number one market for Pesavento, and has inspired us all to do better and better.”
The great Pesavento team makes everything special. “It is impossible to list the names of all the people who have worked alongside me for many months, showing huge and tireless enthusiasm. They include the Pesavento team and those who have worked with us for many years, the people who have supported us over three years at these great events, our friends, our new Velvet communication agency (young fans and dreamers), and all those who have only recently joined us but have shown an extraordinary sense of cohesion.”
Chiara cannot reveal it all now, but she already has some new events planned for colleagues and lovers of Pesavento, which are sure to amaze you and leave a special mark.