We’ve presented and revealed this bit by bit. The Pesavento Next Ambassador is another dream come true for our company, and for the five women we’ve chosen to represent its values and emotions. With them at the event were Aldy as Ambassador Advisor and Alessandra Toso as Ambassador Icon, who had the task of introducing these new ambassadors to the wonderful world of Pesavento.

The setting of Villa Curti made the atmosphere that evening even more magical, and we added a touch of pink to our brilliant jewellery, the colour chosen as a symbol of femininity and womanhood.

The event featured the customary photos, a buffet laden with delicious food and the catchy rhythms of a DJ set. Meanwhile, the guests at Pesavento Next Ambassador waited with great curiosity for the talk show to begin, during which we revealed the new faces of Pesavento.

“We chose these women for their personality and for their genuine way of communicating and sharing their passions on social networks”, said Chiara Carli, as she presented the 5 new ambassadors for first part of 2020. With help from Aldy and Alessandra, these amazing women will make our jewellery shine even brighter.

Five passionate and creative women

We presented our new ambassadors to the friends of Pesavento during a talk show staged at the charming Villa Curti. We asked each of these women: “what does creativity mean to you?” Our new ambassadors surprised us once again by showing their ability to interpret one of the key values of Pesavento in a personal way.

For Erica Zenati, creativity is: “opening the fridge and finding it nearly empty, but then producing a dish that both looks wonderful and tastes delicious.” Giulia Alberti finds creativity in an “ability to reinvent herself every day, in life as in work.” She did this by moving on from a psychology degree to a career as a model, actress and DJ.

Among the variety of interesting Pesavento faces for this first part of 2020 there is also Thuy Lan Pham, the fitness trainer, who links creativity “with the balance we are all looking for every day.” In the salon for the Pesavento Next Ambassador event, the art curator, Valentina Bizzotto, also talked about herself: “My creativity lies in problem solving. Imagine having to set up an exhibition without any art works because there was a problem with the logistics. Or indeed, having to find ways to satisfy two customers who want the same piece.” And then there is Lorena Antonioni, journalist, traveller and mother, who said this: “Being able to find the beautiful and essential in what I do, from a journey to an article I’m writing: that’s what creativity means to me.”

This is why they are our new ambassadors. Because with their unique and multi-faceted personalities, like a thousand bright flashes of Polvere di Sogni, and with support from Aldy and Alessandra, they can embody the Pesavento dream in the best possible way.

Explore the best moments of our latest event.