Autumn Winter 2020/21,
and dream-like emotions in a digital world:
welcome to Dreamlands.
A catwalk-show behind closed doors, shared live with a global audience. The new autumn-winter collections were unveiled in tandem with the Best of Pesavento, evoking dream-like emotions in the age of social media.
Chiara Carli, Founder, Creative Director and ‘dreaming spirit’ of the company went on to explain: “At this time of a new beginning, already described as a Fashion Renaissance, we wanted add a subtle new touch to some classic Pesavento collections, giving our customers a sense of security.” Behind her was the set for the catwalk-event – Dreamlands – A Show by Pesavento Art Expressions.
A truly spectacular fashion parade.
We imagined it, desired it, searched for it, and finally found it: the land of dreams. And we decided this was how to present our jewellery collections for next season – FOREVER CHIC and DOUBLE YOUR CHARME – using a very exciting story in three acts.
The re-awakening: a brief moment of darkness, followed by an opening scene with a gentle, romantic atmosphere.
The wind: a stylish and subtle depiction of this natural element as vital and creative energy.
Finally, a tribute to true forms of elegance, the essence of our creations.
Set against a dark background, international models interacted with conceptual artist-dancers from Nu ‘Art Events (an entertainment design company active in Italy and abroad). They were all dressed in white, the colour of dreams, and accompanied by plays of light and a succession of supple, expressive movements.
The contrast between dark and light reminded us how every night, with its brilliant dreams, is always followed by a new beginning. The #DREAMLANDSPESAVENTO universe is therefore full of possibilities, evoked in a story that bridges the dream and the digital worlds, and so is a double metaphor for openness. Paradoxically, in this show behind closed doors we wanted to open every border, combining the artistic features of jewellery and dance with the digital aspect.
The dream in the age of social media.
The time of catwalk events with a hall full of guests is sadly far away, so this is a time for ambitious dreams. Therefore, for everyone’s safety, we opted for a show behind closed doors, creating the backdrop for a video shoot at a specially prepared industrial location. And for the global unveiling, we used digital means. There was an announcement, a teaser campaign for the event, and finally the live broadcast on 13 September 2020.
The #DREAMLANDSPESAVENTO fashion show was broadcast on our channels, social networks and website, and followed with great interest by fans, jewellers, and international distributors, with the welcome participation of Jo Squillo, Vanity Fair and other digital media.
The new collections
Classic creations re-imagined in a modern way: our response to this period of time “in suspense” that we are currently living through.
FOREVER CHIC – elegance never goes out of fashion, it’s perfect for any time. An essential and clean-cut collection. Precise, harmonious forms. The large links in rhodium and pink silver chase each other to form chokers and bracelets of stunning simplicity.
DOUBLE YOUR CHARME – The double charm that makes a woman special from every point of view. Minimalist shapes combined artfully in a double design, to give a new sensual form to jewellery. Circles and ovals in silver, of various sizes, catch the eye and never cease to enchant from every point of view.
